In an unexpected feat, Sora, the new app from OpenAI specializing in AI-generated video creation, has surpassed one million downloads just days after its launch, despite being in an exclusive invitation phase limited to iOS devices.
The platform allows users to browse through clips of up to 10 seconds, all produced by artificial intelligence. One of its most impressive features is the “cameo”: an ultra-realistic avatar that replicates both the user’s voice and face, which can be inserted into personal or third-party scenes if the necessary permissions are granted.
However, these innovations also raise ethical and legal questions. OpenAI has assured that creators will retain control over their likenesses and share in the revenue generated by their use within the app.
¿Can Sora permanently change the way we consume audiovisual content?
Yes. Technology experts believe we are witnessing a radical transformation in digital entertainment, though they also warn that it will be crucial to regulate its use, protect copyrights, and ensure transparency in synthetic content generation.
With its rapid growth, Sora could soon become the epicenter of a new era of AI-driven content creation and multimedia consumption.
