Nowadays, the rise of artificial intelligence is shaking much more than just the tech world, it’s also redefining which types of businesses or ventures have a future, and which do not. According to a recent analysis, traditional stores that offer nothing new, generic apps in a saturated market, and digital initiatives based solely on short-lived trends are becoming increasingly unprofitable.
For instance, a clothing store without a unique value proposition faces high fixed costs and fierce online and physical competition. In the digital space, apps that lack innovation or ‘dropshipping’ businesses without their own brand also appear to be risky ventures.
¿So, where should I invest? Artificial intelligence suggests that the most profitable path lies in businesses built around automation, specialized digital solutions, and real added value.
¿Does this mean that all physical stores or small apps are doomed to fail?
Not necessarily—the key is to have a clear, distinctive value: offering something innovative or focusing on a niche where the business can stand out. Without that spark of differentiation, Artificial Intelligence warns that the risk of losing money multiplies.
