BadBunny will be one of the main stars of the most-watched event of the year when he takes the stage at Super Bowl 2026, an event that attracts more than 100 million viewers worldwide. However, contrary to what many might think, the Puerto Rican artist will not receive a multimillion-dollar paycheck for his performance.
According to reports from specialized media, the NFL has a clear policy: halftime show performers receive only a symbolic compensation that covers production costs, not a traditional performance fee. Still, the real value lies in the massive global exposure, which often leads to a huge boost in streaming numbers, music sales, tours, and endorsement deals.
For Bad Bunny, this performance represents a unique opportunity to strengthen his international reach and solidify his artistic brand on one of the most influential stages in the world.
So why did he agree to perform at Super Bowl 2026?
Because the global visibility can generate far greater long-term income than an immediate payment.