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Target changes course after 11 years: Sales and internal tensions take their toll

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One of the Target stores with its iconic red color and its circular logo featuring a circle in the center
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After more than a decade at the helm, Brian Cornell has stepped down as CEO of Target, marking the end of an era for one of the largest retail chains in the United States. His departure comes at a delicate moment for the company, which has seen its sales drop significantly in recent quarters. The decision not only reflects the financial challenges, but also the internal pressures and strategic differences that have shaken the corporation.

Michael Fiddelke, previously the company’s Chief Financial Officer, will now assume the role of CEO. His appointment suggests a focus on stability and continuity, but it also raises questions about whether an internal successor can bring the fresh perspective that the brand may urgently need.

Target changes course after 11 years: Sales and internal tensions take their toll

What led to this unexpected change in leadership?

The combination of declining sales, changes in consumer behavior, and management disputes accelerated Cornell’s exit. For many, this leadership shift signals the need for a redefined strategy to keep up with a highly competitive market.

Target now faces the challenge of regaining investor confidence while responding to consumer demands that evolve at an unprecedented pace. The coming months will be decisive in determining whether this new leadership can guide the company back to growth.

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