The iconic coffee chain Starbucks is restructuring its United States store network and will close approximately 400 locations, mainly in major metropolitan areas such as New York and Los Angeles, where competition is intense and operating costs have risen. This move is part of a billion-dollar restructuring plan led by CEO Brian Niccol, aimed at strengthening the brand and focusing on strategic locations for the future.
In New York, Starbucks has already closed 42 stores, even losing its position as the largest coffee chain in Manhattan to competitors like Dunkin’. In Los Angeles, more than 20 locations have shut down this year alone. These figures reflect a significant shift in the company’s urban presence after decades of steady expansion.
The company plans to open new stores and renovate others in 2026, featuring updated designs and experiences centered on comfort and community, appealing to both quick-service customers and those seeking welcoming spaces.
Why is Starbucks closing so many stores?
The company says the closures target underperforming locations and are part of an effort to optimize the customer experience, adapting to changing consumer habits and increased competition in urban markets.