Samsung is preparing to take a strong step into the wearable market with the development of new smart glasses designed to compete directly with Ray-Ban Meta. Unlike what many might expect, the Korean company is betting on a lightweight, minimalist design without an integrated screen, prioritizing comfort and battery life over technological complexity.
Reports indicate that these glasses will focus on practical functions such as integration with voice assistants, basic notifications, and tools powered by artificial intelligence, avoiding the extra weight or discomfort that other models often present. Samsung aims for this device to become an accessible, everyday accessory, closer to traditional glasses than to a futuristic gadget.
Can these smart glasses truly compete with Ray-Ban Meta?
Yes, because Samsung’s strategy is based on offering a product that is simpler, lighter, and more affordable, which could attract a mass audience looking for utility without complications, rather than a niche tech accessory.
Although the release date has not yet been confirmed, all signs point to Samsung positioning these glasses as a gateway to the future of augmented reality and mobile connectivity, marking a new chapter in the evolution of wearable devices.
