Recently, Khaby Lame, the most-followed influencer on TikTok, has closed a historic deal by selling his company, Step Distinctive Limited, for approximately USD 900 million, marking one of the most significant transactions in today’s digital ecosystem.
The agreement was reached with Rich Sparkle Holdings, an international firm that will now take control of commercial operations, advertising, brand partnerships, and e-commerce linked to Lame’s brand. Although the sale was largely completed through shares rather than immediate cash, it makes the creator a key shareholder in the acquiring company.
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Step Distinctive Limited, based in Dubai, managed licensing agreements, brand collaborations, and sales platforms tied to Khaby’s image. The influencer has over 160 million followers on TikTok and is globally recognized for his silent videos using expressive gestures to mock overly complicated life hacks.
The acquisition also includes advanced technology, such as an AI-powered “digital twin,” designed to adapt Khaby’s content to different languages and markets, further expanding his global reach.
Why is this deal so significant?
Because it represents one of the largest transactions ever achieved by a content creator and highlights how influencers are transforming digital fame into high-value global businesses.
