Recently, global consulting firm Accenture has introduced an internal policy linking the use of artificial intelligence (AI) tools to promotion opportunities, aiming to accelerate AI adoption among its senior staff.
According to internal communications, associate directors and senior managers were informed that, to be considered for leadership promotions, they must demonstrate “regular use” of AI-based platforms. The measure makes active engagement with AI systems a visible factor in talent evaluations.
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This decision aligns with Accenture’s broader strategy to position itself as a technology-driven organization. The company has already trained hundreds of thousands of employees in generative AI and continues reshaping its structure to meet the demands of an increasingly digital market.
What does this rule mean for employees?
Those who resist or fail to integrate AI into their daily workflows may face limited career advancement prospects, highlighting how AI proficiency is becoming a key requirement for leading teams and projects.
